If you’re unfamiliar with the COTY, a bit of background: In 1963, the Pantone company developed a patented color matching system for paint, print and textiles, allowing for consistency and clear communications. The Pantone Color of the Year is an influential (and sometimes controversial) pace-setter for fashion world-wide.
Why does it matter to us – or you? Simple: Our industry revolves around color. As growers of (mostly) hardy plants, we have mixed feeling about this, but more and more, even perennials are marketed as “living decor.”
Living Coral is everywhere, in clothing, furnishings, and the latest decor for home and patio. Flowers and foliage that play well with it, in harmony or in contrast, are in demand.
That’s why it matters. That’s why it’s featured throughout our catalog. Keep it in mind as you make your selections for your lineup.
