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ECG Expands Sales Team

ECG Expands Sales Team

Posted by Pen and Petal on Apr 30th 2019

Emerald Coast Growers has expanded its sales team with the addition of Katy Furnas, an experienced professional with more than a decade in the horticulture industry. “Katy’s experience enables her to understand and speak to each grower’s unique needs,” says Cheri Markowitz, Sales Manager. Katy’s career includes time in sales management and lead sales for Ag 3, Inc., and she grew up working in the family foliage nursery. Her background positions her well to provide the gold standar
A Grass By Any Other Name

A Grass By Any Other Name

Posted by John Friel on Apr 3rd 2019

WHAT LOOKS LIKE A GRASS, GROWS like a grass and SELLS like a grass...... but isn’t a grass? We have the answer -- several answers, in fact. Our ornamental lineup includes some great impostors, grass-like plants not found in the family Poaceae, the “true grasses.” But you’ll want them in YOUR lineup anyway. ACORUS (Sweet flag).Our smallest variety has the biggest name: ‘Pusillus Minimus Aureus’ stands just four inches high. Its bright yellow blades illuminate moist, shady spots. Mo
Award-Winning Natives

Award-Winning Natives

Posted by Pen and Petal on Jan 1st 2019

Huge potential exists from Perennial Plant Association (PPA) Perennial Plant of the Year™ winners that also happen to be natives, says John Friel, marketing manager for Emerald Coast Growers and a past PPA President. “Natives have been rediscovered. They’re very fashionable,” says John. “And when you add the assurance of the Plant of the Year recognition, you’ve got built-in sales appeal.” Some top picks: The 2011 Perennial Plant of the Year Amsonia hubrichti
Do You See What I See?

Do You See What I See?

Posted by John Friel on Dec 31st 2018

Describing a color is like naming shapes in the clouds: No two viewers see exactly the same thing. A beautiful example: Living Coral, the Pantone Color of the Year for 2019.Coral pink with gold undertones, Living Coral conjures a range of impressions. What do you see? Sunsets? Apricots? Umbrella drinks?With its trademark enthusiasm, Pantone sees it as “nurturing... sociable and spirited.” It’s a “convivial” hue that “provides comfort and buoyancy.”What do we see? Flowers and foliage. We’re funny
Succulents: All the Juicy Details

Succulents: All the Juicy Details

Posted by John Friel on Sep 16th 2018

Need evidence that succulent plants are hot? Here’s some. In recent months, I was invited to speak on succulents at a fruit and vegetable convention, and to a local herb guild. Can you name two industry segments less likely to give a Rhipsalis about such stuff?Succulents are everywhere: Garden centers, public and private gardens, even boutiques that stock no other plants. Their low-maintenance lifestyle makes them equally at home from windowsill to rock garden, from 8 cm (3-inch) p

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