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For centuries, countless American native perennials have gone to Europe for an education, returning with new names and improved forms. Case in point: Rudbeckia ‘Goldsturm’, Perennial Plant of the Year in 1999. We know the genus Rudbeckia was collected here and studied across the Atlantic by at least the 18th Century, because the great Linnaeus (1707-1778) himself named it.‘Goldsturm’ is a classic top seller for all perennial growers and retailers. Its trademark long-flowering golden flowers

Huge potential exists from Perennial Plant Association (PPA) Perennial Plant of the Year™ winners that also happen to be natives, says John Friel, marketing manager for Emerald Coast Growers and a past PPA President. “Natives have been rediscovered. They’re very fashionable,” says John. “And when you add the assurance of the Plant of the Year recognition, you’ve got built-in sales appeal.” Some top picks: The 2011 Perennial Plant of the Year Amsonia hubrichti