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Pennisetum 'Rubrum' - Sets Sales on Fire.

Pennisetum 'Rubrum' - Sets Sales on Fire.

Posted by Emerald Coast Growers on Feb 12th 2026

‘Rubrum’ hardly needs introduction. You know it. Customers rave about it. It's a chart-topper year after year. Fast-growing and bloom-heavy, purple fountain grass thrives in full sun and well-drained soil, delivering reliable performance all season long. Reaching three to five feet tall, 'Rubrum' creates dramatic sweeps in the landscape and stands strong as a bold seasonal focal point. Its upright, gracefully arching habit makes it equally at home in large c
Bestseller Pennisetum xa. 'Rubrum'

Bestseller Pennisetum xa. 'Rubrum'

Posted by Emerald Coast Growers on Dec 1st 2023

A retail staple, purple fountain grass routinely tops our list of best-selling ornamental grasses.'Rubrum' is so well-known and loved, that it barely needs an introduction. A rapid grower with prolific blooming power, purple fountain grass requires little more than a quality start, sunny space, and well-draining soil for spectacular results.High impact! With a mid-range mature height of three to five feet, it stands nicely in large, fast-growing sweeps or gracefully as a single. Container-friend
Rudbeckia hirta SmileyZ® Series

Rudbeckia hirta SmileyZ® Series

Posted by Emerald Coast Growers on Aug 16th 2023

Can you believe it? Autumn is right around the corner. Soon porch and patio owners around the country will be clamoring for fabulous fall planters to sit neatly near their pumpkin companions.Be ready with the quick turn vigor of Rudbeckia hirtaSmileyZ®. Their fast-growing, colorful blooms fill a pot quickly and continue showing off in abundance right up to frost. This series is Dutch bred for uniform, consistent cropping, and well-branched for superior pot performance.The SmileyZ® are avail
Pennisetum xadvena 'Rubrum' - Where Does It All Go?

Pennisetum xadvena 'Rubrum' - Where Does It All Go?

Posted by Emerald Coast Growers on Jun 28th 2023

Oh, yeah...Everywhere! We grow so much 'Pennisetum xadvena 'Rubrum' – bench after bench, whole greenhouses full of it – that we sometimes wonder where it all goes. And then we take a drive, anywhere in North America, and there it is!‘Rubrum’ barely needs an introduction. It’s that gorgeous annual grass you see wherever you go. There it is -- waving burgundy blades and matching foxtail flowers in big containers on Main Street, in landscapes public and private, surrounding fountains and flag
Where Does It All Go? Oh, yeah... Everywhere! (Pennisetum Rubrum)

Where Does It All Go? Oh, yeah... Everywhere! (Pennisetum Rubrum)

Posted by Emerald Coast Growers on Jan 13th 2023

We grow so much Pennisetum xadvena 'Rubrum' – bench after bench, whole greenhouses full of it – that we sometimes wonder where it all goes. And then we take a drive, anywhere in North America, and there it is! ‘Rubrum’ barely needs an introduction. It’s that gorgeous annual grass you see wherever you go. There it is -- waving its burgundy blades and matching foxtail flowers in big containers on Main Street, in landscapes public and private, surrounding fountains and flagpoles, flanking entranc

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